EMEA Product Manager - Hematology (Imbruvica)X2
Description
Role Description
The EPM, reporting to the Integrated Brand Value Team Leader (IBVTL), executes EMEA brand strategy, ensuring Operating Companies Product Managers have guidance and support to prepare and implement commercial activities as defined in the brand plan.
Working within cross-functional teams, the EPM develops tactical tools (Inc. customer segmentation and targeting), field materials and messaging to drive best brand competitive positioning. The EPM is also responsible for monitoring and controlling the performance (Incl. MS, NPS, MAC and Turnover tracking) of the brand and its commercial strategy in the Opcos
Supports the IBVTL in developing the EMEA brand strategy by providing understanding of EMEA cultures, economies and pressures
Executes
the EMEA brand strategy and works in close collaboration with Operating
Company Product Managers to prepare and implement commercial activities
as defined in the brand plan, working within agreed budget and resource
allocation, continuously looking for synergies and sharing best
practices across Operating Companies to increase effectiveness and
efficiency
Supports the IBVTL in ensuring that Value Excellence
is incorporated into all aspects of the Local and Regional commercial
strategy and tactics maintaining and updating the Brand Value Plan
Description
Role Description
The EPM, reporting to the Integrated Brand Value Team Leader (IBVTL), executes EMEA brand strategy, ensuring Operating Companies Product Managers have guidance and support to prepare and implement commercial activities as defined in the brand plan.
Working within cross-functional teams, the EPM develops tactical tools (Inc. customer segmentation and targeting), field materials and messaging to drive best brand competitive positioning. The EPM is also responsible for monitoring and controlling the performance (Incl. MS, NPS, MAC and Turnover tracking) of the brand and its commercial strategy in the Opcos
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